Ferrari completes spinoff with stock listing in Milan

MILAN (AP).- Sports carmaker Ferrari is following up its successful Wall Street listing with a stock market launch in Milan, as it begins a new era as a stand-alone company free of the mass-market associations of its former parent, Fiat Chrysler.

Italian prime minister Matteo Renzi, left, and President of Ferrari Sergio Marchionne, 

hold a F1 car model at the stock exchange as the Ferrari luxury carmaker made its 

Milan stock market debut, in Milan, Italy, Monday, Jan. 4 2016. The company famed for 

its Formula 1 racing machines and coveted red roadsters began trading Monday 

morning, the first business day of the year, at 43 euros ($47) under the RACE ticker. 

(/ANSA via AP Photo).

The company famed for its Formula 1 racing machines and coveted red roadsters 

began trading Monday morning, the first business day of the year, at 43 euros ($47) 

under the RACE ticker. After a volatile day, the shares closed at 43.24 euros.

The listing, which comes after Ferrari made its public debut on the New York Stock 

Exchange in October, completes the company's separation from Fiat Chrysler 

Automobiles SpA. The new company is controlled by Exor SpA, the Agnelli family 

holding company that also controls Fiat Chrysler, with a 23.5-percent share, and 

Piero Ferrari, founder Enzo Ferrari's son, who retains a 10-percent stake.

Ferrari chairman Sergio Marchionne, who is also CEO of Fiat Chrysler, called the 

entry onto the Milan exchange "a new starting line" for the prestigious brand. But he is 

treading carefully with plans to expand the Ferrari brand, whose value relies on its 

exclusivity. Marchionne wants to turn Ferrari into a luxury goods company in order to 

profit more from the brand's prestige.

Ferrari is "probably the most difficult brand extension" to develop, Marchionne told a 

news conference, and so the company intends to avoid doing "anything big and 

stupid." "If you put a Ferrari sticker on a toaster it doesn't go faster," said Marchionne.

Back in October, for the NYSE listing, Fiat Chrysler listed a 10 percent stake at $52 a 

share, valuing the company at nearly $10 billion. For the parallel Milan listing, Fiat 

Chrysler distributed its remaining 80 percent to its shareholders, at a rate of one 

common share of Ferrari for every 10 shares of Fiat Chrysler.

The spinoff will help Fiat Chrysler reduce debt and fund ambitious plans to expand 

higher-margin luxury brands Alfa Romeo and Maserati. Until the October launch, the 

automaker, based in the northern Italian town of Maranello, had been a private 

company since its founding in 1929 by Italian sports car driver Enzo Ferrrari.

In 1969, Fiat bought a 50 percent stake in the company, which it then increased to 90 

percent in 1988. As for Ferrari's race car mission, Marchionne said that the biggest 

challenge is to bring back the team as a Formula 1 winner.